About Willy's

Having fallen in love with the old trees in the 300 year old orchard on his farm and feeling the incredible sense of balance in the old orchards, Will Chase felt it was his duty to preserve it. The apples make the most incredible cider and having learnt the craft of fermenting alcohol, he soon realised that a new trend for fermented, healthy foods was gathering a momentum, and tried his hand at the next step of creating live organic apple cider vinegar with the help of ‘The Mother’. 

The Mother in his raw, live apple cider vinegar – she’s 100% live and in every bottle they produce. They keep The Mother and all her goodness protected from sunlight in their brown glass apple cider vinegar bottles.

This is Will's third and most exciting brand launch yet amongst Tyrrells Crisps and Chase Vodka & Gin. He finds nothing more satisfying than making something from scratch at source. The farmer in him is also the reason he takes pleasure from making organic apple cider vinegar himself. He loves the whole process from growing to harvesting, pressing to fermenting, bottling, and even designing the products himself.  Wanting people to feel more connected to their food and appreciate that eating isn’t just a process, it’s a way of life.

"The heart of Willy’s is our unique Mother (SCOBY) – a living friendly culture that thrives in the core of our regenerative, organic orchards. Packed with love and beneficial bacteria, she infuses every bottle with the power to support your gut health.

It’s all thanks to Willy’s Mother! She’s transformed my microbiome, my cholesterol and my mental clarity – helping me feel truly alive. Every day, I take a dose of our living apple cider vinegar – whether in smoothies, salad dressings, my favourite beetroot pickles, or simply with warm water and lemon – getting your daily dose is as easy as A.C.V!

From our soil microbiome to your gut microbiome, it feels great to pass on her incredible benefits to you. Without interfering with mother nature, I simply bottle her magic and let it become part of your daily ritual. With most of your happy hormones being produced in the gut, it’s all about nurturing your gut-to-mind health, so you can feel your best from the inside out."

Not quite as local as most of our producers, but Willy's ACV is one of the best we could find and sometimes we need to go a little further if the quality is going to be  this outstanding and this ACV doesn't disappoint. More and more people are coming round to the health benefits of ACV and this one has the added bonus that it tastes delicious. Long gone are the days of horrible tasting ACV. An absolute staple in the Jackson household.